Case Study
SmallRig:
Website Migration to Shopify
Smallrig is a supplier of camera accessories, catering to filmmakers, content creators, and photography enthusiasts. Their products are widely used by professionals and hobbyists alike. I was commissioned to migrate the website to Shopify and redesign the Smallrig website with a focus on creating a clean, modern interface and adding key functionality to streamline dealer operations. The goal was not just aesthetic improvement, but also a significant upgrade to user experience and functionality for registered resellers.
Objectives
Website Modernization
The existing website needed a fresh look that aligned with Smallrig’s high-quality brand image. It also had to be responsive and easy to navigate for both retail customers and dealers.
Dealer Functionality
A major component of the project was to create a secure login area where authorized dealers could access wholesale pricing and place orders directly through the site. This required integrating custom functionality within the CMS while keeping the frontend user-friendly.
Solutions
Custom Website Design
I completely redesigned the site with a minimalist, professional aesthetic that reflects the brand’s positioning in the photography and film gear market. The layout was restructured to prioritize clarity, ease of navigation, and mobile responsiveness.
Dealer Login System
I implemented a secure login portal for dealers, giving them access to exclusive pricing and the ability to purchase directly from the site. This custom functionality included user management, account approval processes, and a streamlined interface for bulk ordering.
Back-End Efficiency
In addition to frontend improvements, I also worked on simplifying backend processes, making it easier for the client to manage dealer accounts, update inventory, and process orders efficiently.
Results
Improved User Experience
Both the public-facing and dealer-facing sections of the website saw major usability improvements. Dealers now have a clear, efficient way to order products, which has streamlined Smallrig’s wholesale operations.
Professional Brand Presence
The new design elevated Smallrig’s online presence, helping to reinforce the brand’s credibility and appeal to both existing clients and new prospects.
Scalable Functionality
The system was built with future growth in mind, allowing Smallrig to onboard more dealers and expand their reach without complicating backend management.