Case Study
Meridian Realty:
Website Development
Meridian Realty is a dynamic real estate group in South Africa, known for empowering independent agents with the tools and flexibility to build their personal brands. They needed a web presence that gave individual agents their own space while staying consistent with the larger brand.
Objectives
Three agents from Meridian Realty contacted us at different times in2024 and 2025 because they wanted to create dedicated websites to advertise their services as estate agents. Each site needed to reflect the agent’s personal identity while maintaining brand alignment. The goal was to provide a platform where potential buyers and sellers could view listings, learn more about the agent, and easily get in touch.
Our Solution
We designed and developed three custom, responsive websites for Meridian Realty agents — each one tailored to the individual while keeping a cohesive feel across the brand.
✅ Custom Website Development
Three unique websites built from the ground up
Professionally designed to showcase listings, services, and agent profiles
Mobile-friendly and easy to navigate for users on the go
✅ Lead-Generating Structure
Clear call-to-actions to drive inquiries
Contact forms integrated for direct lead capture
Clean layout for property listings, testimonials, and service areas
✅ Easy Content Management
Simple backend setup so agents can update their own content as needed
Optimized page structure for SEO and visibility in local searches
Results
The Results
🏡 Strong Personal Branding for Agents
Each website helps the agent stand out while still aligning with Meridian Realty’s overall look and feel.
📞 Increased Inquiries
With contact options and clear agent profiles, the websites now function as lead-generation tools — not just digital brochures.
💼 A Scalable Model
The successful rollout of these three sites now serves as a blueprint for future agent sites within the group.