Case Study
Whale Rock Solutions:
Website Development
Lighthouse Art Gallery is a digital-first platform that showcases and promotes visual artists by offering an interactive online gallery experience. Visitors can explore featured artworks, learn more about each artist, and enquire directly about purchasing or exhibiting pieces. I was commissioned to design and develop a website that would act as a virtual gallery—allowing users to view artwork in an immersive, user-friendly space. In addition to building the site, I continue to manage and maintain it on a monthly basis to ensure smooth functionality and fresh, updated content.
Objectives
Create a Virtual Exhibition Space
The website needed to recreate the feel of an in-person art gallery, presenting artworks in a clean, elegant layout that draws attention to the details and personality of each piece.
Enable Enquiries and Artist Promotion
The platform had to provide an easy way for visitors to enquire about specific pieces and connect with the artists, while also acting as a digital showcase of their work and exhibitions.
Ensure Long-Term Usability and Growth
The gallery was designed to grow over time, with new artworks, artists, and exhibitions being added regularly. Ongoing management and technical support were key to ensuring the site’s performance and relevance.
Solutions
Custom Virtual Gallery Design
I created a sleek, minimal website layout that puts the focus on the art. Each piece is showcased with high-resolution images, artist information, and an enquiry form for potential buyers or collaborators.
Artist & Exhibition Pages
I built out sections dedicated to individual artists and group exhibitions, allowing for storytelling and visual curation that mirrors a real-life gallery experience. Navigation is intuitive, making it easy for users to explore by artist or collection.
Ongoing Website Management
I continue to manage the website on a monthly basis, handling content updates, artist additions, technical maintenance, and improvements. This ensures the platform remains functional, current, and aligned with the gallery’s goals.
Results
Elevated Artist Visibility
The site has become a key promotional tool for featured artists, giving them a beautiful, professional space to display their work and reach a wider audience.
Consistent User Engagement
Thanks to its simple structure and clean design, users spend more time browsing and are more likely to enquire about pieces they’re interested in. The enquiry system has helped generate valuable leads for artists.
Reliable Digital Presence
With regular updates and ongoing support, Lighthouse Art Gallery has a strong, stable online platform that can support future exhibitions, events, and collaborations.