Case Study
The Hairfront: Website Development, Google Ads Management & SEO
The Hair Front is a Cape Town-based hair restoration and care brand offering premium solutions for hair loss and scalp treatment. With a growing customer base and expanding product line, they needed a modern, functional website to match the quality of their offering.
Objectives
The Hair Front approached us with two primary goals:
Redesign the website to reflect a more modern, clean, and professional look.
Add full e-commerce functionality to support their growing online store — including a unique feature:
Only specific customer groups should be able to access and purchase certain products (e.g., after a consultation or approval).
Our Solution
We worked closely with The Hair Front team to fully reimagine their online presence. Our work included:
✅ Custom Website Redesign
A fresh, modern UI/UX aligned with their brand identity
Fully responsive across all devices
Clean navigation to improve user experience and engagement
✅ Advanced E-Commerce Functionality
Full WooCommerce integration for product management and checkout
Secure payment gateway integration
Restricted product access based on customer roles — ensuring certain items are only available to approved users
Back-end management tools for easy control of user permissions
✅ Ongoing Growth Support
The Hair Front remains a recurring client, partnering with us on:
Google Ads Management (Search, Display, and Shopping campaigns)
SEO to maximize Visibility
Continuous performance tracking and campaign refinement
Results (so far)
🌐 Professional Online Presence
The redesigned site delivers a modern, responsive design with intuitive navigation and a clean, professional look.
Users can easily find information, browse products, and engage with the brand across devices.
🛒 Smart E-Commerce Functionality
The custom-built feature to restrict product access by user type has streamlined their consultation-to-purchase process.
Customers enjoy a frictionless checkout experience, while the team manages product visibility with ease.
📊 Strong Digital Marketing Performance
Ongoing Google Ads and ACO management have led to steady traffic growth and improved conversion rates.
Search and product ads continue to generate qualified leads and online sales.
🔁 Ongoing Partnership
As a monthly retainer client, we continue to support The Hair Front’s growth with strategy, ads, and performance optimization.